AfterHours Tales: The Ferrero Family's Nutella Chronicles
How a World War II Shortage Created Global Empire 🍫
Breaking News (December 2024): In a shocking turn of events, Wall Street analysts spread rumors about Ferrero going public.
"Sorry folks, the only IPO you'll get from us this Christmas is an Italian Pastry Offering!" - Giovanni Ferrero jokes during a rare interview.
🤔 Did you know? The first Nutella jar was made of glass recycled from a local wine bottle manufacturer in Alba. Today, those original jars are worth thousands to collectors!
🎢 The Journey: Three Generations of Innovation
The Foundation Era (1946-1964)
In post-war Italy, Pietro Ferrero's small pastry shop in Alba faced a crisis that would spark a revolution. Cocoa prices had skyrocketed to $100/kg (in today's money), making chocolate an impossible luxury. But Pietro, a third-generation pastry maker, had an entrepreneurial spirit that scarcity wouldn't defeat.
Looking at the Langhe hills s…
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